The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

Marketing Function Grows in Importance, Creating High Paying Jobs

In this guest column, Dr Foula Kopanidis (pictured below), the program director of postgraduate marketing programs at RMIT University, says demand for marketers will remain strong but its the ones with the skills on their resumes who’ll take home the fattest pay cheques… Increasing demand for digital marketing skills and the […]

Pepsi’s ad failure shows the importance of diversity and market research

At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm. Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 […]

Twitter Adds ‘Direct Reply Count’; Will Reorder Replies Based on ‘Importance’

Twitter Adds ‘Direct Reply Count’; Will Reorder Replies Based on ‘Importance’ HIGHLIGHTS Tweet replies will now be organised according to various factors Twitter says it wants users to see best content first Twitter is also introducing a directly reply count feature Twitter has announced that the social networking company will […]