How Small Businesses Thrive in a Big-Box Economy

National chains have enamored customers with repeat online auto-ship discounts, grocery pickup services all to make consumer transactions convenient. So how can small businesses compete? By taking a different approach. These days, consumers can pick up their groceries without ever entering a supermarket and schedule repeat shipments of their pet’s […]

Easy Steps To Better Data Privacy In Your Small Business

Is anything private in business anymore? Consider the consumer information businesses collect digitally. Or think about all the video cameras posted everywhere. Your smartphone even includes cameras, you know? So data privacy remains a big concern. Large corporations like Facebook and Google disclose daily examples of data breaches. So as […]

Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Maciej Duraj I created this graphic taking open source images and screenshots of images from companies’ websites and putting them together in my own fashion (with added graphic design of my own making).MACIEJ DURAJ I have recently covered branding in terms of digital linking of company name and products to specific links […]

Wilmington’s Small Business Success Series returns in March

At about $9.37 per class, Wilmington’s Small Business Success Series is a bargain. The eight-week course helps aspiring entrepreneurs develop and write a killer business plan, complete with networking and one-on-one business plan counseling. Beginning on March 19, selected entrepreneurs will have classes every Tuesday at Hercules Plaza at 1313 N. Market St. from 6 […]

Cash maketh the SMB: How to ensure your small business always has cash in the bank

In the words of a successful entrepreneur, profit may be optional, but cash is mandatory. All decisions regarding customers and contracts impact the amount of cash the business generates. SME owners dislike losing orders. The fear of losing the order occasionally clouds decisions about the order profitability or its capability to […]

Digital marketing professionals, hopefuls prefer to work in Delhi, Bengaluru, and Mumbai, reveals study

Tier I cities including Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India, revealed a survey conducted by PixelTrack, a digital marketing company. Hyderabad and Pune followed the top three in the survey results, reflecting the fact that the digital […]