A Customer Service Guide For Small Businesses, In Honor Of Small Business Week

Customer service excellence, for any sized business, is one of the most effective ways to build and sustain a competitive advantage.  Yet when it comes to small business, there is, arguably,  even more at stake. When you’re small, every disappointed customer is, potentially, a disaster, and every delighted customer has the potential to provide your business […]

The silent demon in our Lifestyle

An increasing number of younger individuals are being diagnosed with hyperacidity, and this can be attributed to improper diet, lifestyle, and sleeping habits. While the root of hyperacidity lies in unhealthy lifestyle choice and eating and sleeping habits, it can lead to food aversion, low confidence levels, and depression and […]

How Small Businesses Thrive in a Big-Box Economy

National chains have enamored customers with repeat online auto-ship discounts, grocery pickup services all to make consumer transactions convenient. So how can small businesses compete? By taking a different approach. These days, consumers can pick up their groceries without ever entering a supermarket and schedule repeat shipments of their pet’s […]

Easy Steps To Better Data Privacy In Your Small Business

Is anything private in business anymore? Consider the consumer information businesses collect digitally. Or think about all the video cameras posted everywhere. Your smartphone even includes cameras, you know? So data privacy remains a big concern. Large corporations like Facebook and Google disclose daily examples of data breaches. So as […]

Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Maciej Duraj I created this graphic taking open source images and screenshots of images from companies’ websites and putting them together in my own fashion (with added graphic design of my own making).MACIEJ DURAJ I have recently covered branding in terms of digital linking of company name and products to specific links […]

Wilmington’s Small Business Success Series returns in March

At about $9.37 per class, Wilmington’s Small Business Success Series is a bargain. The eight-week course helps aspiring entrepreneurs develop and write a killer business plan, complete with networking and one-on-one business plan counseling. Beginning on March 19, selected entrepreneurs will have classes every Tuesday at Hercules Plaza at 1313 N. Market St. from 6 […]