Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds […]

Marketing Function Grows in Importance, Creating High Paying Jobs

In this guest column, Dr Foula Kopanidis (pictured below), the program director of postgraduate marketing programs at RMIT University, says demand for marketers will remain strong but its the ones with the skills on their resumes who’ll take home the fattest pay cheques… Increasing demand for digital marketing skills and the […]

Delhi Government To Introduce ‘Happiness Curriculum’ In Its Schools

The entire curriculum will be purely activity-based and no formal examinations NEW DELHI:  Students in Delhi government-run schools will now get lessons on being ‘happy’ with the AAP dispensation planning to introduce a “happiness curriculum” for nursery to class 8 from upcoming academic session. Addressing a gathering at the Excellence in […]

10 best brinjal recipes that will make you fall in love with the veggie!

Eggplant, aubergine or brinjal hails from the nightshade species of fruits and vegetables. A close relative of tomato and potato, Brinjal is popular vegetable across the world. It is full of health benefits and can be cooked into scrumptious, tasty and easy recipes. Eggplant or brinjal is of various shapes […]

Bacteria found in milk can trigger rheumatoid arthritis, a disease common in women

Researchers have found that a strain of bacteria commonly found in milk may be a trigger for developing rheumatoid arthritis in people who are genetically at risk. Rheumatoid arthritis is an autoimmune and inflammatory disease that causes the immune system to attack a person’s joints, muscles, bones and organs. Patients […]

We are facing a silent epidemic. ‘Disturbingly high rates of diabetes’ found in India

India is facing an epidemic of diabetes and high blood pressure, often called “silent killers” because they lead to heart disease, said a report today involving more than 1.3 million people. The rate of diabetes in India is over 6%, while around one quarter of people have high blood pressure, […]