Our Approach is Never Competition Centric but One of Customer Obsession: Srinivasa Rao, Lifestyle International

Lifestyle, a popular fashion destination, has launched a new television commercial, reiterating its commitment to trendsetters with a rich and exciting collection, created to enhance experiences for people who refuse to merely follow trends, but rather strive to become trendsetters. The campaign taps into this generation’s raw energy and attitude […]

International Men’s Day: Eating Habits Men Above 30 Must Change and Incorporate

International Men’s Day is just around the corner(19th November). This year the theme for International Men’s Day is “Celebrating Men And Boys In All Their Diversity”. Men’s health, especially as they grow old has been a cause of much discussion in the healthand fitness circuit in recent times. And one of the most […]

Bihar’s Famous Litti Chokha To Compete Against Global Dishes At The Manila International Food Fest

Healthy, delicious and filling, litti-chokha is arguably Bihar’s most famous export after Lalu Prasad Yadav. Source: Streeto Not just the aam-junta, even Bollywood is fascinated by this unique dish. And now after conquering Bollywood, litti-chokha is all set to mesmerize the international circuit. Source: multicoulourindia According to a report by Hindustan Times, the beloved street […]

Internet Shutdowns Threaten International Marketing

Image credit: ThinkStock Silicon Valley is leading the charge in bringing internet to the developing world through projects like Google’s Loon and Facebook’s Aquila. Should they prove successful, hundreds of countries could enter the globalization fold, and with them an expanded audience for marketers. But not if the disturbing trend […]