Multi-channel is the future of marketing: Amisha Jain, CEO, Zivame

Zivame facilitates women to shop uninhibitedly for intimate wear by making lingerie shopping personalised and convenient. Zivame has 35+ retail stores and a presence in 800+ partner stores across India. As the CEO of Zivame, Amisha Jain has always been passionate about building innovation-led consumer-centric brands. She is a firm believer […]

Is This the Beginning of the End for Digital Marketing?

Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea of a robot takeover is as mainstream as ever. While movies like The Matrix and iRobot have their own unique wrinkles, we know the broad strokes of the story — AI surpasses human intelligence and robots realize […]

Small businesses sell half the stuff on Amazon. Now, the tech giant is rolling out three new prizes to recognize its small business partners, including Small Business of the Year.

Amazon announced Friday morning an award program that reflects its increasing attention to its small business partners. More than one million US-based Small and Medium-sized Businesses, or SMBs, sell products through Amazon. Globally, SMBs sold half of all the stuff bought on the platform last year. Starting Friday, SMBs that […]

Time for reinvention: Why HR is the new Marketing

Earlier this year, I chanced upon an interesting study by Gartner, listing the potential risks marketers could be facing in the near future. Changing consumer behaviours, organizational shifts and disruptive automation were highlighted as factors that could impact whole organizations. Beyond such studies, the more oft quoted phrase is “customer […]

Draft National Education Policy 2019: Govt Is Positive Yet Cautious With Edtech

As the basic building block of the country’s growth, education in India has been constantly evolving its teaching methods with several startups at the forefront of this revolution. According to Inc42 Datalabs,there were 3,500 edtech startups in India in 2018. Between 2014 to 2018, 182 edtech startups were funded with a total of […]