Five Reasons Project-Based Marketing Won’t Help Your Company Reach Its Full Potential

Pexels If you’re looking to grow your business you may consider hiring an agency. Whether you need a new website, want to rank higher in Google or need content to guide your users through the sales funnel, you’ll be faced with the question: Do I hire a project-based agency or […]

Delhi Government To Introduce ‘Happiness Curriculum’ In Its Schools

The entire curriculum will be purely activity-based and no formal examinations NEW DELHI:  Students in Delhi government-run schools will now get lessons on being ‘happy’ with the AAP dispensation planning to introduce a “happiness curriculum” for nursery to class 8 from upcoming academic session. Addressing a gathering at the Excellence in […]

Varthana raises $3 million from Dell Foundation to expand its school transformation program

Bengaluru: Bengaluru-based school finance company Varthana has raised $3 million in funding from the Michael and Susan Dell Foundation to expand its school transformation program (STP). The programme is aimed at improving the quality of learning in private schools by extending credit facilities. Through the STP initiative, Varthana provides debt financing, […]

Huawei is building its first digital marketing team in Europe

Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? Apply here. Chinese mobile phone maker Huawei is hiring a dedicated team of digital marketers to boost its awareness in Europe, its first specialized marketing team outside […]

Morrisons on how staff are inspiring both its marketing and turnaround

With seven consecutive quarters of growth under its belt, the turnaround at Morrisons is in full flight. For the first six months of the year, its pre-tax profits jumped 40% to £200m while like-for-like sales rose 3%. Morrisons has prospered by creating a consistent price strategy and prioritising its fresh […]