Guava Nutrition: Amazing Guava Nutrition Facts and Benefits You Must Know

Crunchy and mildly sweet, guava is one versatile fruit you can never get enough of. They make inroads into your smoothies, salads, desserts and what not. Guavas are common tropical fruits cultivated in many tropical and subtropical regions and is scientifically known as Psidium guajava. In addition to being ever-so delightful […]

Upma: Here’s All You Need To Know About The Traditional Indian Breakfast Dish

Just a few months ago, Shabana Azmi kept Twitter busy when she posted an image of a dish she sampled during a trip to Italy. She called it upma, the Twitterati largely disagreed saying she couldn’t tell the difference between upma and poha. We didn’t hear of this in most parts of south India […]

What Marketers Should Know About Personality-Based Marketing

GUNTHER KLEINERT / EYEEM/GETTY IMAGES Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the […]