Why Marketing Promotions Are Losing Steam

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns that build the brand and create enduring value. An ROI Genome Report released by Analytic Partners reveals that the ROI delivered by marketing promotions is […]

Another Poll Suggests Small Business Owners May Be Losing Faith In Trump

Republican senators Susan Collins and Lisa Murkowski flank Donald Trump at a White House meeting on Obamacare repeal. Both voted against all the repeal measures the Senate debated. (Photo by Alex Wong/Getty Images) To be sure, Mark Aseltine was never going to vote for Donald Trump. Aseltine lives in deep-blue […]