Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding

The high-end luxury world of exclusive jewellery, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top luxury brands, these products may become even less affordable and more exclusive soon. A conversation I had with Michael […]

Luxury brands conflict to attract Internet era

Cartoon instance of arms conflict to attain trending subject matter hashtag. Picture: Diego Schtutman/iStockphoto San Francisco: Seducing hyper-connected “Millennials” poses an growing challenge for Luxury brands, which find their markets slowing as younger, skeptical customers pressure them to rethink strategies. Goldman Sachs estimates that ninety two million People are within […]