Apple’s big service launches hold few opportunities for marketers

Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big event Monday didn’t disappoint when it came to glitz, glamour or even new offerings, services like Apple News+, Apple Card, Apple Arcade and Apple TV+ will be largely, if […]

48% of Small Business Marketers Judge Future of Alexa Brighter Than for Other Voice Assistants

Most people associate voice technology with the assistants on their smart phone or connected devices at home. But as the technology improves it is optimizing the workflow in organizations across a wide range of industries. Future of Alexa A study by Uberall, Inc. looked at marketers to determine how they feel about […]

Learn How This Entrepreneur Is Aiming To Build The World’s Marketplace For Marketers

Diane Young is banging The Drum for entrepreneurship Marketing and advertising may be one of few spheres where women make up 50 per cent of the workforce, but that’s not to suggest Diane Young’s rise to co-founder of The Drumwas run-of-the-mill. Young is now managing director of the publishing outlet, which […]

What Marketers Should Know About Personality-Based Marketing

GUNTHER KLEINERT / EYEEM/GETTY IMAGES Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the […]

Mark Ritson: Only crap marketers mistake stereotypes for segments

Mark Ritson: Only crap marketers mistake stereotypes for segments The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers believe lumping millennials together as one makes any more sense? By Mark Ritson 26 Jul 2017 10:36 am There has always been a very uncomfortable proximity between segments and stereotypes. The […]

How Marketers Can Prepare For AI-powered Marketing 

By Joe Stanhope, VP and principal analyst at Forrester  As a longstanding staple of science fiction and academic research, AI isn’t new. What’s different today is its shift into practical, consumer-facing applications. AI does real things for real people. For example, it quietly makes many of our daily tasks possible, such as shopping on […]

10 Top Internet Marketers Who Will Help You Keep Your Competitive Edge

One of the best ways to stay highly competitive in the online marketing field is to learn from thought-leaders who get results. Those who’ve earned praise from renown clients and respect from their industry are always worth listening to. Whether you’re just venturing out into the marketing field or you’ve […]