Time for reinvention: Why HR is the new Marketing

Earlier this year, I chanced upon an interesting study by Gartner, listing the potential risks marketers could be facing in the near future. Changing consumer behaviours, organizational shifts and disruptive automation were highlighted as factors that could impact whole organizations. Beyond such studies, the more oft quoted phrase is “customer […]

Marketing For Organic Growth

When consultants with McKinsey help clients better understand the underpinnings of growth, they often isolate organic growth from inorganic growth. McKinsey defines organic growth as “…revenue growth from products and services in existing lines of business. It is distinguished from inorganic growth, which comes from M&A activity.” McKinsey identifies three […]

10 Steps To Improve Your Business’ Mobile Marketing Strategy

Consumers increasingly access business websites and e-commerce sites via smartphones, tablets and other mobile devices rather than desktop computers. According to Statista, in 2018, 52.2% of worldwide website traffic was via mobile phones—a rate that rose nearly 2% in a single year. Mobile devices allow consumers to access information, products and […]

Bira 91 appoints Deepak Sinha as Vice President – Marketing, India & Global

Bira 91, one of the fastest growing beer brands, has announced the appointment of Deepak Sinha as the Vice President – Marketing, strengthening its executive leadership team. Sinha brings depth and breadth of related experience to this role, having worked in the marketing domain for more than 14 years across companies […]