Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Maciej Duraj I created this graphic taking open source images and screenshots of images from companies’ websites and putting them together in my own fashion (with added graphic design of my own making).MACIEJ DURAJ I have recently covered branding in terms of digital linking of company name and products to specific links […]

Digital marketing professionals, hopefuls prefer to work in Delhi, Bengaluru, and Mumbai, reveals study

Tier I cities including Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India, revealed a survey conducted by PixelTrack, a digital marketing company. Hyderabad and Pune followed the top three in the survey results, reflecting the fact that the digital […]

Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 2

Introduction Today’s modern, empowered connected consumer is a paradoxical phenomenon that until now has not been adequately understood within the marketing world. The paradoxes that make up the connected consumer contain actionable insights and practical tools that represent a next-level approach to hacking the hidden gaps of connected consumers’ purchase journeys. Though […]

From Colin Kaepernick to IHOP’s name change: Marketing hits and misses in 2018

2018’s mistakes result in 2019’s resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice. You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here […]

Five Marketing And Sales Tips That Can Help Increase Your Business’s Profits

GettyGetty “How do I make more sales and increase business profit?” This is the question that is constantly on every business owner and sales rep’s mind. It can be difficult to come up with strategies to increase sales on your own. Below are five tips that have helped me increase […]

Specialist PR Agency Honner Expands Into Marketing Services

Corporate and financial communications agency Honner has expanded its service proposition to include a range of marketing consulting services. Veteran financial marketer Craig Morris (pictured above) has been appointed to the newly created role of head of marketing solutions at Honner. Morris brings more than 20 years’ experience working in […]