Is This the Beginning of the End for Digital Marketing?

Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea of a robot takeover is as mainstream as ever. While movies like The Matrix and iRobot have their own unique wrinkles, we know the broad strokes of the story — AI surpasses human intelligence and robots realize […]

3 Marketing Lessons From Kylie Jenner’s ‘Rise And Shine’ Viral Moment

From Miley Cyrus to even her ex-boyfriend Tyga posting memes and content, ‘Rise and Shine’ is being embraced throughout the digital world. Over 2.5 million Instagram posts are using the #RiseAndShine hashtag, and the #RiseAndShineChallenge trended on Twitter and Tik Tok. As the world’s youngest billionaire, here is how Kylie […]

Four Creative Marketing Ideas For Small Business Success

Every small business owner knows the need for actionable marketing. The good news is, there are a number of creative marketing ideas you can employ today. Why is marketing important? Well, 50% of small businesses fail within five years. This is nail-bitingly stressful, but with the following marketing ideas, you can keep […]

Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding

The high-end luxury world of exclusive jewellery, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top luxury brands, these products may become even less affordable and more exclusive soon. A conversation I had with Michael […]

The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.  Bonin Bough was one of the youngest […]