From Colin Kaepernick to IHOP’s name change: Marketing hits and misses in 2018

2018’s mistakes result in 2019’s resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice. You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here […]

Five Marketing And Sales Tips That Can Help Increase Your Business’s Profits

GettyGetty “How do I make more sales and increase business profit?” This is the question that is constantly on every business owner and sales rep’s mind. It can be difficult to come up with strategies to increase sales on your own. Below are five tips that have helped me increase […]

Specialist PR Agency Honner Expands Into Marketing Services

Corporate and financial communications agency Honner has expanded its service proposition to include a range of marketing consulting services. Veteran financial marketer Craig Morris (pictured above) has been appointed to the newly created role of head of marketing solutions at Honner. Morris brings more than 20 years’ experience working in […]

Cause marketing for millennials

From poverty and lack of feminine hygiene products to access to clean water, financial services and education, it’s no secret that our country faces enormous challenges. Government and Non-profit organisations are doing their best to champion those who lack access to the basics in life, but they can’t succeed alone. […]