Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Maciej Duraj I created this graphic taking open source images and screenshots of images from companies’ websites and putting them together in my own fashion (with added graphic design of my own making).MACIEJ DURAJ I have recently covered branding in terms of digital linking of company name and products to specific links […]

Learn How This Entrepreneur Is Aiming To Build The World’s Marketplace For Marketers

Diane Young is banging The Drum for entrepreneurship Marketing and advertising may be one of few spheres where women make up 50 per cent of the workforce, but that’s not to suggest Diane Young’s rise to co-founder of The Drumwas run-of-the-mill. Young is now managing director of the publishing outlet, which […]

Report on Small Business newsletter: A marijuana marketplace, food factory odors and federal tax changes

With legalization coming, Toronto startup aims to blaze a trail in cannabis With recreational marijuana legal in eight U.S. states and legalization only a year away in Canada, a Toronto-based startup has its sights set on dominating the global cannabis media market and becoming the central marketplace for buying weed […]

Julia Kurnia of Zidisha: How Non-Profit Used Tech Startup Tactics to Build a Microlending Marketplace

Small Business Trends: Tell us a little bit of your personal background. Julia Kurnia: I’ve always been interested in using technology to bring better opportunities, better access to capital to the world’s poorest places. When Kiva got started in 2005, I was very excited by the idea and I got […]

In the News: LinkedIn Launches Freelancer Marketplace, Facebook Adds Messenger Lite

LinkedIn is already the premier social network for business owners and professionals. And now, the platform is adding a new freelance marketplace to help businesses find freelance workers and freelancers find work. Additionally, Facebook announced a change this week that could make its Messenger app accessible to more consumers around […]

LinkedIn ProFinder Offers New Freelance Marketplace for the Gig Economy

ProFinder is a new professional services marketplace that LinkedIn (NYSE:LNKD) is piloting across the U.S. It is a “freelancer for hire” site similar to Fiverr, Flexjobs or Upwork, designed to help businesses find local freelance talent. How LinkedIn ProFinder Works To request a service, the business owner or manager goes to […]

Amazon Cracks Down on ‘Incentivized Reviews’ on Marketplace

Amazon Cracks Down on ‘Incentivized Reviews’ on Marketplace Amazon.com Inc. is tightening controls on “incentivized reviews,” in which customers receive free or discounted goods in exchange for writing product critiques that many shoppers use when making online purchases. Amazon previously allowed such reviews to help new products pick up traction […]

Sage Introduces New Partner Program, Marketplace, Community at Summit 2016

In his keynote address to partners on Monday at the annual Sage Summit, held in Chicago, Sage CEO Stephen Kelly introduced several new initiatives designed to build on his company’s partner strategy. These include the Sage Partner, Marketplace, Community and Rewards programs. Sage Summit 2016 Announcements Sage Partner Program The new […]

Snapdeal Now a Services Marketplace Too, With Flights, Food, Bus Tickets, and More

HIGHLIGHTS Snapdeal on Monday announced its services marketplace Previously, it already offered recharges as a service It will add more services over time from different categories From an e-commerce marketplace, Snapdeal is evolving into a larger online marketplace. The company announced on Monday it is entering into the “$100 billion” […]