What’s shaping travel marketing in 2020? Social media, connected TV and an always-on approach

Last year, in a survey of more than 600 travel marketers, digital marketing company Sojern found that personalization and social media were primary areas of focus for advertisers in 2019. For the second edition of the report – The Future of Travel Advertising: 2020 State of the Industry Report – Sojern nearly doubled the sample […]

B2B Digital Marketing: Why Social Media Is Only The Half Of It

Time and time again, when talking to our clients about expanding their digital marketing activity, we get responses like these: “Oh, I’m not on Twitter.” “We’ve never sold any products via Facebook, you know.” “Who actually uses LinkedIn these days?” So often digital marketing conversations end up being centered around […]

San Diego Architects Reputation Marketing Media Relations Services Launched

SAN DIEGO, CA / ACCESSWIRE / August 21, 2019 / ProMediaAuthority, a digital marketing agency based in San Diego, California, announced an innovative content- and media-based online marketing solution for architects and interior designers in the San Diego area. The first marketing service of its kind, it includes custom news articles, […]

Up Your Social Media Game with These New Instagram Features for Small Business

Since paying more attention to my visual branding, I’ve come to really love Instagram. Actually, that’s an understatement. I’m pretty much obsessed with Instagram. If you’ve been on the image-heavy social media platform lately, then you may have noticed some new Instagram features like live video streaming and short stories a […]