Cause marketing for millennials

From poverty and lack of feminine hygiene products to access to clean water, financial services and education, it’s no secret that our country faces enormous challenges. Government and Non-profit organisations are doing their best to champion those who lack access to the basics in life, but they can’t succeed alone. […]

Small Business Owners Are Retiring & Why Millennials May Not Fill The Gap on America’s Main Street

I research & write on longevity, generational trends & innovation. Opinions expressed by Forbes Contributors are their own. Norm Eggert Photography After 235 Years one of the nation’s oldest hardware stores closes. Is America’s Main Street in retirement or transition? A local hardware store in Worcester, Massachusetts recently announced that it […]

Judy Chan of Urban Airship: 82 Percent of Millennials More Likely to Use a Loyalty Card on Their Mobile Device

Small Business Trends: Give me a little bit of your personal background. Judy Chan: I am a product manager here at urban airship. So my primary role entrepreneurship is really to talk about mobile wallets. So what I like to tell everyone is you know in many ways I have […]

Many Small Businesses Aren’t Marketing to Millennials, Says Manta Report

Small business owners are missing out on a potentially big piece of the action by not marketing to millennials, a key consumer demographic, according to a recently released survey. Only 15 percent of small businesses across all industries are marketing to millennials, the survey resultsreveal. As a result “the vast majority are missing […]

Millennials Want Work-Life Balance, Even if it Means Relocation

Everyone talks about work-life balance, but will Millennials be the ones to really make it happen? A new EY study finds that Millennials – particularly Millennial parents – are so serious about finding work-life balance, they’re willing to relocate if it means finding a job that offers it. Millennials are an influential […]