10 Steps To Improve Your Business’ Mobile Marketing Strategy

Consumers increasingly access business websites and e-commerce sites via smartphones, tablets and other mobile devices rather than desktop computers. According to Statista, in 2018, 52.2% of worldwide website traffic was via mobile phones—a rate that rose nearly 2% in a single year. Mobile devices allow consumers to access information, products and […]

Mobile graphics maker Imagination Technologies goes on sale

Imagination Technologies has started a formal sale process and has already engaged in preliminary talks with potential buyers. The British mobile graphics maker was pushed to the decision after Apple, which accounted for around 60% of Imagination’s revenue, revealed it will stop using PoverVR graphics and develop its own, sending […]

Apple Products, Phablets Top List of Most Popular Mobile Devices This Holiday Season

Post-holiday season, you’re most likely to find traffic to your site or eCommerce store coming from Apple devices or phablets– if any brand. That’s because both Apple devices and, more generally, phablets were among the top gifted mobile devices this holiday season. Best Selling Mobile Tech During the 2016 Holidays […]

2016 Is the Year Small Businesses Must Develop Mobile Apps

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. […]

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses […]