The Roaring Decade of SMBs: Why Small Business is Tech’s Next Big Opportunity

There has been something of a de facto rule software companies have adhered to over the past few decades: focus on selling to large businesses. This dogma has existed for several reasons. First, acquiring customers is expensive and the traditional marketing channels used for customer acquisition like Google Adwords and […]

Digital India Is a $1 Trillion Business Opportunity: Ravi Shankar Prasad

The government’s Digital India initiative is a $1 trillion (roughly Rs. 66,33,544 crores) business opportunity across IT and IT-enabled services, telecom and electronics manufacturing, Communications Minister Ravi Shankar Prasad said in Mumbai on Wednesday. “Nearly $400 billion (roughly Rs. 26,53,413 crores) will be added from the electronics manufacturing, including mobile […]