Apple Resorts to Promo Deals, Trade-Ins to Boost iPhone Sales

Apple is experimenting with iPhone marketing strategies it rarely uses – such as discount promotions via generous device buyback terms – to help goose sales of its flagship product. Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month […]

Uber apologises for sexist ‘Wife Appreciation Day’ promo in Bengaluru

Global ride hailing app Uber has apologised after its food delivery service’s ‘Wife Appreciation Day’ promotion in Bengaluru was called out for being ‘sexist’ by social media users from across the world. Through its app, the company had put out a promotional message on Sunday for UberEATS, its food delivery […]

New Promo Feature from Slidely Aims to Make Every Marketer Into a Video Creator: But Does it Succeed?

Usefulness Functionality Price Summary Promo by Slidely brings video content to any business, small, medium or large, to help them participate in the video age. With Promo it is now possible to effortlessly create instant, affordable promotional videos with access to premium footage from Getty Images – the same premium […]

New Promo Feature from Slidely Aims to Make Every Marketer Into a Video Creator: But Does it Succeed?

Usefulness Functionality Price Summary Promo by Slidely brings video content to any business, small, medium or large, to help them participate in the video age. With Promo it is now possible to effortlessly create instant, affordable promotional videos with access to premium footage from Getty Images – the same premium […]