4 Insurance Plans Every Small Business Should Carry

Today’s business owners face an ever-evolving set of challenges. Those challenges could lead you to seek out additional insurance policies so you’re covered in case those issues impact your bottom line. Traditional business insurance policies only cover the basics like basic liability and property damage due to theft or certain natural disasters. However, […]

What Marketers Should Know About Personality-Based Marketing

GUNTHER KLEINERT / EYEEM/GETTY IMAGES Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the […]