The Roaring Decade of SMBs: Why Small Business is Tech’s Next Big Opportunity

There has been something of a de facto rule software companies have adhered to over the past few decades: focus on selling to large businesses. This dogma has existed for several reasons. First, acquiring customers is expensive and the traditional marketing channels used for customer acquisition like Google Adwords and […]

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, […]

Google launches new tool to help India SMBs manage business online

Google on Thursday launched a new dashboard feature within Search for ‘Google My Business’ customers. The dashboard allows Small and Medium Businesses (SMBs) to easily manage their businesses online. For this, owners are required to find their businesses on Google Search, complete and enhance listing, share photos and posts and […]

Tony Rodoni of Salesforce: Working with SMBs, Innovators and Early Adopters of Almost Every Type of Tech

0Small Business Trends: Tell us a little bit more about your role at Salesforce? Tony Rodoni: I run the SMB sales teams at Salesforce. I’ve been here for 10 years. And during that whole time I’ve been working with small businesses; on their use and adoption of CRM for sales, […]