Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want […]
When the Cambridge Analytica scandal broke last year, the average monthly Facebook ad spend dropped by a staggering 85%, going from $140,000 US in January 2018 to just $20,000 US by May. Big brands like SpaceX, Tesla, and Playboy made headlines by leaving the platform completely. Average spend rebounded within a few months […]
Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, […]
To prevent the risk of dementia in old age, here are eight lifestyle changing tips that can help in the long run. Although, research has not yet discovered a cure for dementia, changes in diet, exercise and daily routine can reduce the risk factors, reports express.co.uk. Here’s a step by […]
The Schwab Foundation for Social Entrepreneurship, a sister organisation of the World Economic Forum, in partnership with the Jubilant Bhartia Foundation announced Urvashi Sahni of Study Hall Educational Foundation (SHEF) as the winner of the Social Entrepreneur of the Year India 2017 Award. The award was conferred by Suresh Prabhakar […]
How many times do you do something because you think it’ll make you appear better to the people around you? From the clothes you wear and the places you decide to eat to how you talk and what you do in your free time, how people perceive you has a […]
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If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media. Sensitive or taboo topics that don’t really relate to […]
Since paying more attention to my visual branding, I’ve come to really love Instagram. Actually, that’s an understatement. I’m pretty much obsessed with Instagram. If you’ve been on the image-heavy social media platform lately, then you may have noticed some new Instagram features like live video streaming and short stories a […]
Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child’s play. Rather it is a tough job for social media managers to estimate the success of what they have […]
