Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, […]

Active social life, sleep well: Here are 8 things you can do to keep dementia away

To prevent the risk of dementia in old age, here are eight lifestyle changing tips that can help in the long run. Although, research has not yet discovered a cure for dementia, changes in diet, exercise and daily routine can reduce the risk factors, reports express.co.uk. Here’s a step by […]

Lucknow’s Urvashi Sahni wins social entrepreneur award for her contribution to education

The Schwab Foundation for Social Entrepreneurship, a sister organisation of the World Economic Forum, in partnership with the Jubilant Bhartia Foundation announced Urvashi Sahni of Study Hall Educational Foundation (SHEF) as the winner of the Social Entrepreneur of the Year India 2017 Award. The award was conferred by Suresh Prabhakar […]

Up Your Social Media Game with These New Instagram Features for Small Business

Since paying more attention to my visual branding, I’ve come to really love Instagram. Actually, that’s an understatement. I’m pretty much obsessed with Instagram. If you’ve been on the image-heavy social media platform lately, then you may have noticed some new Instagram features like live video streaming and short stories a […]