Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds […]

70 Percent of Small Businesses Plan to Increase Digital Marketing Spend

Seventy percent of small to medium sized businesses polled said they will increase their digital/web-based marketing budgets in the new year. That’s according to GetResponse, an email marketing software solution serving over 350,000 small businesses, marketers and brands. GetResponse recently commissioned a study to examine expected digital marketing investments among […]

Paytm to spend Rs600 crore on branding, advertising in 2016-17

New Delhi: Mobile wallet and e-trade firm Paytm, run through One97 Verbal exchange Ltd, will spend Rs.600 crore on branding and advertising in 2016-17, the employer stated on Monday. It had spent greaterthan Rs.500 crore in 2015-sixteen. Paytm has already released a Rs.50-crore marketing campaign across Television, print, radio and […]