Top officials discuss strategy to carry out census exercise

NEW DELHI: Top census officials have discussed a strategy to carry out the massive exercise to count different aspects of India’s a billion plus population and run the entire process seamlessly, the Home Ministry said on Friday. The all India conference of state coordinators and directors of Census Operations and updation of […]

Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding

The high-end luxury world of exclusive jewellery, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top luxury brands, these products may become even less affordable and more exclusive soon. A conversation I had with Michael […]

10 Steps To Improve Your Business’ Mobile Marketing Strategy

Consumers increasingly access business websites and e-commerce sites via smartphones, tablets and other mobile devices rather than desktop computers. According to Statista, in 2018, 52.2% of worldwide website traffic was via mobile phones—a rate that rose nearly 2% in a single year. Mobile devices allow consumers to access information, products and […]

How to build a better marketing strategy using new technologies available today

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification […]

LeEco Confirms Layoffs in India and Other Regions; Talks About Revamped Strategy

siness strategy for the coming year, based on the “overall volatility and uncertainty that is forecast for the global economy.” Recently, the company admitted expanding too fast too soon, and has since been scrutinising plans. This overhaul will imply several changes across the markets in which it operates, including India, […]