Lululemon Relaunches ivivva as Teen Lifestyle Brand

The elastic brand that is lululemon is joining forces with William-Sonoma’s Pottery Barn kid sibling, PBteen. The partners are giving a new lease on life to lululemon’s kid sister brand, ivivva. The lululemon spinoff for girls may be shuttering its stores, but the sub-brand will live on as a lifestyle brand. That’s because ivivva is […]