Small businesses sell half the stuff on Amazon. Now, the tech giant is rolling out three new prizes to recognize its small business partners, including Small Business of the Year.

Amazon announced Friday morning an award program that reflects its increasing attention to its small business partners. More than one million US-based Small and Medium-sized Businesses, or SMBs, sell products through Amazon. Globally, SMBs sold half of all the stuff bought on the platform last year. Starting Friday, SMBs that […]

The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.  Bonin Bough was one of the youngest […]

In the News: Recession Warnings Don’t Worry Small Business Owners

Recession talk continues to make headlines and small businesses can’t avoid getting caught up in it — or can they? Two pieces of news reached us this week that indicate small business worries about a recession are pretty low or non-existent. Earlier this week, the Money Anxiety Index found that small business […]