Cash maketh the SMB: How to ensure your small business always has cash in the bank

In the words of a successful entrepreneur, profit may be optional, but cash is mandatory. All decisions regarding customers and contracts impact the amount of cash the business generates. SME owners dislike losing orders. The fear of losing the order occasionally clouds decisions about the order profitability or its capability to […]

Learn With Facebook Aims To Train 1 Million People And Small Business Owners By 2020

Technology has changed the way we learn and teach. Any type of class, prior to the digital era was restricted to brick and mortar, professional lectures, and in-person discussions. Today, there are various ways of delivering information, learning and even engaging with other students. Classes no longer have to be […]

Digital marketing professionals, hopefuls prefer to work in Delhi, Bengaluru, and Mumbai, reveals study

Tier I cities including Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India, revealed a survey conducted by PixelTrack, a digital marketing company. Hyderabad and Pune followed the top three in the survey results, reflecting the fact that the digital […]

Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 2

Introduction Today’s modern, empowered connected consumer is a paradoxical phenomenon that until now has not been adequately understood within the marketing world. The paradoxes that make up the connected consumer contain actionable insights and practical tools that represent a next-level approach to hacking the hidden gaps of connected consumers’ purchase journeys. Though […]

From Colin Kaepernick to IHOP’s name change: Marketing hits and misses in 2018

2018’s mistakes result in 2019’s resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice. You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here […]

Florida Supreme Court Awards Appellate Attorney’s Fees to Borrower After Mortgagee Voluntarily Drops Appeal

In a recent 4-3 decision, the Florida Supreme Court concluded that a borrower was entitled to her appellate attorneys’ fees because she was the prevailing party in a judicial foreclosure action in which her mortgagee had voluntarily dropped the appeal. Marie Anne Glass’ mortgage loan servicer filed a complaint for judicial […]