Navratri 2018: How To Cook These Six Fruits Into Delicious Desserts During Fasts!

Chaitra Navratri 2018 is set to begin from 18th March and end on 26th March, and Indians are prepping to celebrate this nine-day festival with much fervour. Devotees across the country are set to observe the nine-day fast and turn to satvik food to worship Goddess Durga and her nine avatars. During […]

7 Healthy Paratha Fillings That You’d Love To Devour!

Who wouldn’t love the idea of savouring on hot and crispy aloo, gobhi or paneer parathas that are generously lathered with butter? Mouth-watering much? These oily delights make for a common North Indian breakfast, especially found in Punjabi households. No matter how amazingly delicious they may taste, one cannot deny the fact how heavy and […]

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds […]

Holi 2018: 7 Innovative Gujiya Filling Ideas To Take Your Gujiya Game To The Next Level!

Holi celebrations sans the presence of our very own deep-fried Indian pastry- the gujiya– is quite unheard of. Gujiya extremists might just claim that gujiya has been declared the best sweet of the world by UNESCO! The Holi special sweet has many variations in different states of the country, like the karanji in Maharashtra and the Nevri in Goa. The main […]

Something to suit all tastes at the Jersey Gas Spring Lifestyle Show

Frank Ronksley, Pastella managing director, Kate McCallum, of Cakefm, Joseph Baker, chef/owner of No 10, and Julie Settle, director EC Events image:×0/filters:quality(100)/ Lee Smith in the kitchen at Ormer Picture: Mark Stephenson image:×0/filters:quality(100)/ Jersey Walk Adventures’ Trudie Hairon-Trox and Derek Hairon collecting seaweed image:×0/filters:quality(100)/ Trizia Clarke cooking […]

How you can use efficiency control to better achieve marketing objectives

Consumer insight and analysis of various elements of the marketing mix will let the marketing controller optimise the resources (people and investment) and deliver impactful innovations. Using the marketing profitability analysis I wrote about the earlier article, the company will find out which products, regions, and markets are earning poor profits. […]