Promises and pitfalls of voice technology in marketing

In the world of advertising, the competition for consumer attention is fierce – especially now when all methods of attracting attention have already been tried and all creative solutions have been invented. That’s when technologies come into play, there are new platforms for user interaction (smartphones with push notifications, applications, […]

48% of Small Business Marketers Judge Future of Alexa Brighter Than for Other Voice Assistants

Most people associate voice technology with the assistants on their smart phone or connected devices at home. But as the technology improves it is optimizing the workflow in organizations across a wide range of industries. Future of Alexa A study by Uberall, Inc. looked at marketers to determine how they feel about […]

Deepali Gupta Bhatia is helping lifestyle brands find their unique voice

This former journalist is using her love for all things related to food and drink to help brands find their unique voice. Read her inspiring #PassionToPaycheck story. Deepali Gupta Bhatia knows where all the best events are happening in your town. Chances are, she’s helped curate most of them. You see, she […]