How unfair mortgage and housing practices affect you and your neighborhood — and what can be done about it

Just seven days after Dr. Martin Luther King, Jr. was assassinated in April 1968, President Lyndon Johnson signed Title VIII ̶— commonly referred to as the Fair Housing Act —̶ of the Civil Rights Act of 1968 into law. President Johnson considered the law as an homage to the great civil rights leader. […]

13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]

Can I exercise during pregnancy, what types of exercise are safe and is there any risk of miscarriage?

UNDERSTANDABLY a lot of mothers-to-be get nervous about the idea of exercising during their pregnancy. But when you think about it, nine months is a long time to avoid the gym… here’s everything you need to know about keeping your unborn baby safe while exercising. ALAMY 5 If you’ve always […]

What Marketers Should Know About Personality-Based Marketing

GUNTHER KLEINERT / EYEEM/GETTY IMAGES Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the […]