Time for reinvention: Why HR is the new Marketing

Earlier this year, I chanced upon an interesting study by Gartner, listing the potential risks marketers could be facing in the near future. Changing consumer behaviours, organizational shifts and disruptive automation were highlighted as factors that could impact whole organizations. Beyond such studies, the more oft quoted phrase is “customer […]

Why Marketing Promotions Are Losing Steam

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns that build the brand and create enduring value. An ROI Genome Report released by Analytic Partners reveals that the ROI delivered by marketing promotions is […]

Why Purpose-Driven Marketing Needs A Data-Backed Approach

Today, brand purpose has become so ubiquitous that complacent companies are falling behind their purpose-driven competitors from a consumer standpoint. In parallel with the shifting demands of the public, investors and other stakeholders — who expect brands to stand for a cause that’s bigger than their products or offerings — […]

Common Sense Lifestyle Eating Plan: Why Lifestyle Coach Luke Coutinho Feels That It Will Replace All Fad Diets

The common sense lifestyle eating plan is nothing but intermittent fasting, something which people have been unknowingly following for many years. Read here to know how intermittent fasting can replace all fad diets. Intermittent fasting can make you feel healthier and ultimately lead to weight loss The common sense and […]

Best exercise to lose weight, here’s why experts call squats king of weight loss exercises

Whether you’re doing squats for weight loss or to gain an enviable, toned body, it is important to get the right form while doing it. Once you have mastered the art of squatting, you’ll see results around your thighs, glutes, calves and seat. There’s a reason why squat is called […]