5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020

With the rise of digital and Google travel search, the hotel customer’s journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing. They are now also expected to compete for guests in new channels and digital communities that emerge every day. Research […]

IBM’s Watson won Jeopardy, but can it win business from banks?

IBM has offered presentations of its software to banks including Bank of America, Barclays and Morgan Stanley. Photo: Bloomberg New York: International Business Machines Corp. is in an unusual fix in telling big US banks they can use its Watson software of Jeopardy-winning fame as a cost-saving solution: bankers say […]